Why Snowmen?

Some people ask why we use a child-like metaphor for addressing such an important topic as IT complexity. Our experience is that the mathematics behind our practice can be intimidating. Using Snowman as a unifying metaphor for these ideas seems to soften up the concepts and make them more approachable. Our experience is that people relate to the Snowmen and they quickly become viral throughout an organization. Business, IT, and executives alike all seem to bond to the Snowman metaphor.

Page last updated 6/6/2013